Companies are doing more with less, while the pace of business is accelerating every day. As a result, companies are looking at utilising less-technical resources to solve technical business problems by developing robust, something applications that integrate across line of business systems.
Business developers and power users know their process and their requirements like no one else does. And since the solutions they are creating are solving their own most challenging business problems, they have a lot of motivation and enthusiasm for the task.
Manager, Marketing and Channel Development at K2